You can start building your list of buyers for your home business opportunity even before your product is ready to launch. By using a fundamental strategy in your marketing blueprint, Google AdWords, it allows networkers to gear up their businesses and build a big list of possible customers prior to the product being created.
This approach to marketing a home business opportunity is also great way to substantiate the success of your product idea before it is even complete.
Here’s how you are able to apply this effective techniques.
1. Produce a targeted keyword-rich landing page.
Be certain you have researched your keywords with a good keyword tool and determined that people are seeking information in that area. Now test your keywords by making an uncomplicated webpage that speaks to the need individuals are showing when they search your top keywords. Your product or home business opportunity should offer them a solution.
For instance, let’s say one of your top keyword phrases is, “how to combine marketing strategies”. Based on this and similar keywords, you’ll be creating an e-Book that shows people how to do this. You produce a landing page that addresses the problems people have trying to do that. You assure them you’ve discovered a great solution and you’re presently completing a guide that shows anybody how to combine marketing strategies for more profits. Ask visitors if they’d be interested in getting more information about this guide once it’s complete.
2. Have an opt-in form on the page.
Your page has to attract people, touch on their problem, prove your credibility, and include a firm call to action. On a sales page, a call to action gets individuals to buy your product. But as there is no product yet, it should get people to sign up for more info about your coming solution. Use an opt-in form that will put them on the list to let them know that your product is ready. Not only does this estimate the degree of interest in your product, you’ll also be building a list of potential customers who are already interested.
3. Use Google AdWords to bring possible buyers to your site.
When your landing page is complete, you’ll want to begin directing traffic to it immediately. PPC ads are a great way to send instant traffic to a site so you’re able to see if your marketing blueprint is actually working. If you make a minimum of 15 ad groups representing your top keywords, you’ll be able to test the potency of your keywords and then can adjust accordingly.
4. Email your list when your product is complete.
This is a great technique because when your product is ready, you’ll already have proven customers for it. All you have to do is email people that showed interest and tell them the solution they’ve been waiting for is here.
So that’s basically it. Not only will this technique prove whether your product is in demand, it will also establish crucial information to help you create your product and make your website. You’ll be able to find the keywords that result in the biggest number of conversions and test different versions of your landing page as well. New and innovative techniques for your home business as well as a good marketing blueprint can make a huge difference in a marketers success rate.